Jellystone Summer & Fall Campaigns

Goal: Drive increased bookings at Jellystone Park franchises with a campaign of targeted, seasonally-themed videos and social media ads.

Idea: The campaign centers around exciting activities offered at Jellystone Park Camp-Resorts during the summer and fall seasons. Primarily targeted at moms with kids, the campaign speaks to the variety of activities and amenities showing that Jellystone Park is more than just your average campground. There are over 75 Jellystone Park franchises in the U.S. and Canada, so it was critical to show a range of activites that weren't specific to a single location.