Home in Cincy

Goal: Create a logo and identity for a real estate and property management company helping people fulfill their dream of home ownership or simply find a better place to rent.

Idea: The logo mark distills the shape of Cincinnati's iconic Roebling Suspension Bridge down to its simplest recognizable form. Tucked inside is a representation of home, tall and slender like the rowhouses of the city's historic neighborhoods. The mark is paired with a friendly, modern serif that reads clearly even at small sizes—a must for a brand that does a good deal of social media marketing. Vibrant turquoise and a classy, muted purple provide a bold color combination that's designed to stand out.