PureAir Active HEPA+
Goals: Launch a new air purifier to the market, creating awareness and driving sales via Shopify and other channels. The Active HEPA+ is a unique air purifier that combines both active and passive purification technologies, as well as inactivating the virus that causes COVID-19.
Idea: Tell the story of what makes the Active HEPA+ unique by breaking down what each component does and how they combine to produce superior results. The animated wireframe illustration walks you through the product's features step-by-step, and lends an air of technological sophistication and scientific credibility.
E-Commerce Experience
A custom landing page and product were created for the client's established Shopify e-commerce website. The comparison chart feature helped users break down the two product offerings and their benefits.
